Mela Artisans, Inc. is a luxury lifestyle brand that promotes and sells traditional Indian handicrafts on an e-commerce platform, as well as in stores around the United States. I was part of the four-person team that launched the company and the brand in 2010. The company’s headquarters are in Florida, USA.
To help launch Mela Artisans (formerly called MyMela) in India by building a handicraft producer base, managing logistics, and creating online content to promote artisan work on an international e-commerce platform.
As the company’s Country Manager, I travelled extensively to build a strong handicraft producer base. I established relationships with new artisan groups across India, also spearheading the company’s online micro-lending program inspired by the Kiva model. I managed the procurement of handicrafts and production channels, and also oversaw the early stages of exporting the finished products. I regularly wrote editorial posts and contributed travel photographs for the company’s blog and social media platforms. Over the course of two years, I produced 14 promotional videos on the lives and livelihoods of artisans now affiliated with the company.