My Role: rutgers university logo

Co-instructor for three of six sessions of User Experience Design II, Rutgers University, January – February 2017. This is a mandatory course for getting a Masters in Business Science degree at Rutgers.

Discussion Topics: 

Research Fundamentals: Introduction to ethnographic methods and skills; importance of user research

Personas and User Stories: A practical guide to developing personas; “needs” versus demographic modelling; user stories as an integral aspect of data collection

Journeys and Tasks: Understanding and creating journey maps; observing and integrating micro-behaviors into larger analysis

students doing affinity mapping at Rutgers

Students practicing “affinity mapping” during class